Non-Profit · Skilled Trades & Workforce Development
Support Ontario Youth & Tools in the Trades Boot Camp
Scope of Work
- Led development and execution of annual marketing strategy aligned with program enrollment goals.
- Directed social media strategy and community engagement.
- Partnered with paid influencers to create buzz-worthy content for social media.
- Built and managed multi-channel media plans across paid social, TV, radio, print, and out-of-home.
- Directed content production and execution, including on-site filming and external videographers.
- Wrote press releases and campaign messaging for events and initiatives.
- Briefed and directed a 30-second TV campaign from concept through production, including budget management and vendor coordination.
- Negotiated and managed national media buys across TV and radio partners.
- Implemented tracking and analytics tools to support performance measurement.
- Owned performance reporting and optimization across all channels.
- Consistently filled Boot Camp programs through strategic campaign execution.
- Increased social engagement by 20% through video-led content strategy.
- Achieved highly efficient cost-per-click performance, outperforming industry benchmarks.
- Delivered strong reach and awareness across TV and radio campaigns.
Electrical Distribution
RS Breakers and Controls
Scope of Work
- Led trade show strategy, planning, and vendor coordination.
- Briefed and managed design of booth, catalogues (print/digital), and branded assets.
- Led social media and email marketing strategy and execution.
- Wrote and scripted TV campaign; supported production and managed media buying.
- Managed reporting and campaign performance.
- Achieved ~35% email open rates.
- Increased LinkedIn engagement and brand visibility by 20%.
- Improved trade show lead generation by optimizing sales processes and digital lead capture.
- Delivered a high-impact TV campaign that strengthened brand visibility.
Manufacturing & Industrial Supply
Northern Cables
Scope of Work
- Led social media and email marketing strategy.
- Planned and coordinated trade show and print initiatives.
- Managed vendor and media partnerships to position products with target buyers.
- Directed Canadian Made and Clean Aluminum campaigns.
- Oversaw production of educational video content supporting customer portal adoption.
- Increased LinkedIn engagement by 30% through targeted content strategy.
- Achieved ~35% email open rates.
- Surpassed industry benchmarks through targeted programmatic advertising.
Automotive Service
Halo Car Wash
Scope of Work
- Led social media strategy and coordinated content execution across Instagram, Facebook, Google My Business, and LinkedIn.
- Developed strategy and copy for an automated onboarding email campaign focused on engagement and retention.
- Collaborated with design team on in-store print materials promoting memberships, seasonal offers, and product campaigns.
- Managed website updates including membership flows, UX improvements, and content.
- Achieved 30–45% email open rates across campaigns.
- Increased Instagram following by 20%.
- Grew website traffic by 30% through integrated SEO, social, and email strategy.
- Improved website functionality, speed, and user experience.
Automotive Distribution & Logistics
Groupe Touchette
Scope of Work
- Managed design projects across a portfolio of tire products, including briefing and feedback cycles.
- Supported product naming and positioning.
- Led website audit and collaborated on redesign direction to improve SEO and UX.
- Delivered high-quality creative aligned with brand standards across multiple product lines.
- Successfully supported product launches and digital improvements.
B2B Product · Chimney Cleaner
Co-Mate
Scope of Work
- Led content strategy across blogs, SEO, and social media.
- Managed e-commerce updates including pricing, promotions, and product positioning.
- Coordinated paid social advertising campaigns across multiple platforms.
- Oversaw product labeling updates.
- Achieved strong year-over-year growth in U.S. online sales.
- Grew website traffic by 41%.
- Generated retailer interest through targeted campaigns, leading to meetings with major retailers.
- Delivered strong performance during Black Friday campaigns.
Lighting Distribution & Project Solutions
GS Lighting
Scope of Work
- Led social media and email marketing strategy and execution.
- Optimized email segmentation to improve targeting, deliverability, and engagement.
- Coordinated campaign execution across email marketing platforms.
- Increased email open rates from ~20% to 38%.
- Improved social media engagement and audience growth by 25%.
Indigenous Training & Workforce Development
G.R.E.A.T / OSTTC / Kayanase
Scope of Work
- Led social media strategy focused on program awareness and registrations.
- Managed website updates and content direction, including blog strategy.
- Coordinated annual report design and print materials.
- Increased social media engagement and audience growth.
- Improved website traffic and user engagement, leading to increased event registrations.
Real Estate Development & Home Building
Pinevest Homes
Scope of Work
- Led marketing strategy and campaign planning.
- Coordinated photography and creative production.
- Managed website updates and social media.
- Oversaw digital campaigns across programmatic platforms.
- Directed signage and marketing collateral development.
- Built and executed marketing calendar.
- Increased awareness and interest in new condo and rental developments.
- Supported lead generation through integrated marketing efforts.
