My Experience

5+ years turning briefs into results — across paid media, content, SEO, and strategy.

See My Work →
Professional Journey

Work Experience

TDG Marketing
Account Manager
2023 – 2026 · Brantford, ON
  • Managed $300K+ in annual ad spend across Google Ads, Meta, YouTube, and social channels for multiple client accounts, overseeing campaign planning and execution from brief to reporting.
  • Worked directly in Google Ads and Meta Ads Manager on campaign setup, ad copywriting, keyword research, and QA across paid search and display placements.
  • Tracked campaign performance in Google Analytics and HubSpot, developing monthly reports with clear takeaways and recommendations for each client account.
  • Onboarded and trained new team members on tools and internal workflows, and built out process documentation to keep standards consistent across the team.
TDG Marketing
Account Coordinator
2021 – 2023 · Brantford, ON
  • Built campaign reporting dashboards across email, Google Ads, and Meta, and supported strategy development for client accounts.
  • Supported paid media planning across Google Ads and Meta, monitoring KPIs regularly and recommending opportunities to improve ROI and lower CPA.
  • Handled on-page SEO updates and website content changes across WordPress and Shopify, using Moz Pro to identify areas for improvement.
  • Coordinated client meetings and cross-team deliverables to keep projects on track across multiple accounts.
The Princess Margaret Cancer Foundation
Community Events & Administration Intern
2021 – 2023 · Brantford, ON
  • Supported event planning and digital promotion for multi-site events that raised $2M+ for cancer research.
  • Produced content for social media, Meta ads, newsletters, and digital communications via Mailchimp.
  • Managed donor data in Raiser's Edge and Aka Raisin CRM systems.
Academic Background

Education

Humber College
Bachelor of Commerce in Marketing
2020 · Toronto, ON

Emphasis on integrated marketing communications, CRM, brand management, digital marketing, sales, consumer behaviour, and research analytics. Completed a fourth-year capstone project working with a real client on a full marketing plan.

Humber College
Associate Degree in Event Management
2020 · Toronto, ON

Emphasis on event design & execution, accounting, HR, food and beverage, risk management, fundraising, and sponsorship. Elected Vice-Chair for a second-year class event that exceeded its fundraising goal by $4,000.